Revital Moses grew up as an Indian Jew in Mumbai, trained as a pharmacist, worked as a dancer and moved to Israel at 25. Five years after launching her YouTube channel, Moses in Israel, she now applies what she learned about video creation and audience development as a producer and creative force behind IsraelTech.
In a conversation hosted by Yoel Israel, Revital discussed her career change, the purpose behind her channel, common misconceptions about India and the opportunity for Israel to build stronger relationships with Eastern markets.
What You’ll Learn
- How Revital moved from pharmacy and dance into marketing
- Why she created Moses in Israel
- How she identified the audience for her YouTube channel
- What producing her own content taught her about IsraelTech
- Why Revital believes Israel should build stronger ties with India
- What Israelis misunderstand about Indian culture and talent
- How IsraelTech can reach audiences beyond the United States
Table of Contents
- Growing Up Jewish and Indian in Mumbai
- Moving From Pharmacy to Dance
- Why Revital Created Moses in Israel
- Finding an Audience Through Useful Content
- Why Revital Began Interviewing Experts
- How Moses in Israel Prepared Revital for IsraelTech
- Connecting India and Israel Through Media
- What Israel Can Learn From India
- Why IsraelTech Should Look East
- Building IsraelTech During a Difficult Period
- Key Takeaways
Growing Up Jewish and Indian in Mumbai
Revital was born and raised in Mumbai, where she grew up with both Jewish and Indian traditions.
She did not attend a Jewish school, but her family lived close to a synagogue. Her parents made Jewish education part of her upbringing through Shabbat, holidays and a Sunday Jewish school.
At the same time, she studied in English and spoke Marathi and Hindi at home and with friends. American entertainment was available in both Hindi and English, giving her exposure to Western media while she remained immersed in Indian culture.
Growing Up With Two Strong Traditions
Revital described being raised by an Indian Jewish mother as receiving “double of everything,” including food, family involvement and pressure.
Both identities placed considerable value on education, career, family and community. Those similarities would later become central to the subjects she covered online.
Her experience also gave her a perspective that did not fit neatly into either a Western or Israeli understanding of India. She knew the country as a modern, multilingual society with major differences between cities, smaller communities and villages.
That distinction matters to Revital because international media often represents one part of India as though it defines the entire country.
Moving From Pharmacy to Dance
Before working in video and marketing, Revital became a licensed pharmacist.
She interned at two pharmaceutical companies in India but concluded that the profession did not suit her personality. Pharmaceutical marketing in India is highly regulated, and her professional options did not offer the creative work she wanted.
She decided to pursue dance instead.
Dance Remained Part of Her Identity
Revital worked as a dancer before moving to Israel and continues to teach Bollywood dance as a personal project.
The change was difficult for her parents, particularly because they were supporting her financially. However, they continued to support her despite their reservations.
After moving to Israel, Revital needed a more reliable source of income. Dance remained important to her, but she began looking for a field where she could combine creativity with a sustainable career.
Social media appeared to offer that possibility, although she had no professional experience in the field.
Why Revital Created Moses in Israel
Revital launched her YouTube channel in January 2021.
She initially wanted to become a vlogger but was unsure what subject she could consistently cover. She did not want to build a channel around makeup, cooking, couples content or geopolitics.
Her answer was already present in her own life: She was an Indian Jew living in Israel.
Rather than waiting until she understood every aspect of the audience or channel strategy, Revital began documenting her experience. The early videos followed her life in Israel without a rigid format.
Over time, she became more intentional about the subjects she selected.
What Does Moses in Israel Mean?
The channel’s name has several meanings.
Moses is Revital’s surname. It also refers to the biblical Moses, who did not enter the Land of Israel. Revital saw an opportunity to play with that history: This Moses had arrived in Israel, and she had come from the East.
The name also represents the relationship between her Jewish ancestry and India.
Revital described India as the place that accepted her ancestors and allowed their community to develop. Through the channel, she connects that history with her life in modern Israel.
Finding an Audience Through Useful Content
Revital’s earliest videos were personal, but her channel began developing when she focused on the information other Indians needed about Israel.
She created videos about Indian food in Israel, grocery prices and daily living costs. These subjects mattered to Indians considering whether to study, work or live in the country.
A price that appears ordinary in shekels can feel considerably more expensive when converted into rupees. Explaining those differences gave viewers practical information they could use when planning a move.
Indian Students Became an Important Audience
Revital identified Indian students and researchers as a particularly relevant audience.
Many come to Israel for doctoral and postdoctoral research, sometimes remaining in the country for several years. They need information about universities, expenses, food, housing and daily life that is difficult to find through formal institutional material.
Her own experience allowed her to answer those questions from the perspective of someone who understood both countries.
This taught Revital an important lesson about content development: The creator’s identity may establish the subject, but the audience’s needs determine which videos become valuable.
Why Revital Began Interviewing Experts
As Moses in Israel developed, Revital began producing more interviews.
The format allowed her to expand beyond her personal experiences without pretending to hold expertise she did not have. She could invite knowledgeable guests, ask questions and help the audience understand their work.
“I’m not a subject matter expert, but I can bring somebody who is an expert,” Revital told Yoel.
Who Revital Interviews
Her guests come from different parts of the relationship between India and Israel. They can include:
- Businesspeople working across both markets
- Israelis who have lived in India
- Technology and defense professionals
- People familiar with the IDF
- Experts on Indian and Israeli culture
- Professionals developing cooperation between the two countries
The interview format also fits Revital’s interest in learning. She can discover a guest’s story during the conversation while making that knowledge available to viewers.
Following October 7, the purpose of the channel also became more urgent for her. Revital wanted to provide Indian audiences with information about Israel that they were not receiving through international news coverage.
How Moses in Israel Prepared Revital for IsraelTech
Running a YouTube channel gave Revital experience in video planning, filming, editing, marketing and audience development.
She now uses those skills as a producer and creative contributor at IsraelTech.
The audiences are different. Moses in Israel serves Indians interested in Israel and the relationship between the two countries. IsraelTech primarily speaks to founders, investors, executives and people following the Israeli technology ecosystem.
The principles behind the work, however, remain applicable.
The Structure Stays, but the Message Changes
Both channels need a clear understanding of:
- Who the audience is
- What that audience wants to learn
- Which guests can provide relevant information
- How an interview should be presented
- Which clips can stand independently
- How video and social content support one another
Revital explained that the structure of video marketing can remain consistent while the execution and messaging change for each audience.
That distinction is central to her role at IsraelTech. A personal video about grocery prices and an interview with an Israeli technology executive require different questions and presentation, even though both depend on a well-defined audience.
Connecting India and Israel Through Media
Moses in Israel gives Revital a platform to challenge how Indians and Israelis understand one another.
She believes many Western audiences still view India through images associated with poverty, overcrowding and the period following British rule. International creators may reinforce those assumptions by showing only the most difficult conditions because those videos attract attention.
This representation leaves out modern Indian cities, research institutions, businesses, technology companies and highly educated professionals.
Indian Talent Is Often Underestimated
Revital has also encountered Israelis who associate Indian workers primarily with caregiving and construction.
Those professions are demanding and valuable, but treating them as the full picture prevents Israelis from recognizing India’s researchers, engineers, entrepreneurs and technology sector.
India has extensive technical and medical education, a growing startup community and emerging strength in areas including cybersecurity, defense manufacturing and consumer products.
Revital wants Israeli investors and business leaders to pay closer attention to those developments.
What Israel Can Learn From India
Revital sees significant similarities between India and Israel. Both societies place considerable value on family, education, careers and community. Both have also faced terrorism and persistent security threats.
The differences can be equally useful.
Revital believes Israelis can learn from the greater patience and willingness to listen that she associates with Indian culture. Israeli confidence can help founders make decisions and act quickly, but it can also create the impression that they already know everything.
Taking Time to Stop and Listen
Israelis have lived through the pandemic, war and continuing uncertainty. The resulting pressure encourages people to move quickly and expect immediate results.
Revital believes some Eastern practices can help people slow down, focus and manage that pressure. She pointed to meditation and yoga as examples of practices that can support concentration and a healthier relationship with work.
The broader lesson is not that Israel should adopt every aspect of Indian culture. It is that exposure to another culture can reveal habits that Israelis may not notice in themselves.
Community Looks Different in Each Country
Revital also contrasted daily community life in India and Israel.
Growing up in India, she knew her neighbors and could visit them casually. In Tel Aviv, she said she met some of her neighbors properly only when they gathered in protected spaces during the war.
Israel has strong community structures, particularly during emergencies, but ordinary urban life can remain more private and disconnected.
Her comparison reflects the value of experiencing both countries. A characteristic that feels normal within one society becomes easier to examine when viewed from another.
Why IsraelTech Should Look East
Much of Israel’s international technology strategy focuses on the United States and other Western countries.
There are clear reasons for that emphasis. The United States offers capital, customers and a large technology market. Revital does not believe Israel should abandon those relationships.
She does believe the country has become too dependent on the West.
English Content Can Reach Eastern Markets
IsraelTech publishes in English, but an English-language strategy does not limit the platform to American or European audiences.
English is widely used in Indian education, research, business and technology. Other Eastern markets also have professionals who consume English-language media.
Reaching those audiences requires more than distributing existing content internationally. IsraelTech needs to interview relevant entrepreneurs, address their interests and give them a reason to follow Israeli technology.
Revital suggested bringing successful Indian technology entrepreneurs into IsraelTech’s interviews. These conversations could introduce Israeli audiences to Indian companies while giving Indian viewers another connection to Israel’s technology ecosystem.
India Offers More Than a Large Audience
India is attractive not simply because of its population.
Its technology industry, research community and entrepreneurial culture create opportunities for investors, founders and companies. Revital pointed to the popularity of Shark Tank India as one visible influence encouraging more people to consider entrepreneurship.
She expects further development in cybersecurity, defense manufacturing and consumer technology.
For IsraelTech, covering those relationships would be consistent with its existing focus. Israeli technology does not develop in isolation, and India could become a more important source of partnerships, talent, investment and customers.
Building IsraelTech During a Difficult Period
Revital and Yoel also discussed the challenge of developing IsraelTech during the war.
Israeli businesses across the market experienced disruption, and a media company devoted specifically to Israel and technology faces an additional difficulty when international attitudes toward the country become more hostile.
Revital believes the publication needs to give itself time to grow while continuing to publish consistently.
How IsraelTech Supports Its Work
IsraelTech earns revenue through sponsorships and video projects for technology organizations.
Its work can include:
- Filming for technology companies
- Event coverage and highlight videos
- Interviews with accelerator participants
- Employee-focused content
- Day-in-the-life videos with executives
- Video editing and distribution
These projects allow the team to use its production experience beyond IsraelTech’s editorial interviews.
Revital believes the company can take on more of this work while continuing to expand its channels and audience.
A Creative Partnership Built on Different Perspectives
Revital and Yoel have worked together for almost four years.
Revital described the experience as dynamic, with changing priorities and a need to remain prepared for new ideas. She values Yoel’s transparency and candor, although adapting to his direct communication style took time.
Their cultural and personality differences also shape their work.
Yoel brings high energy and impatience. Revital is comfortable with creativity and performance but also pushes for greater patience and reflection. That combination creates frequent debate, direct feedback and a working relationship in which neither person approaches the work from the same starting point.
At the end of the interview, Yoel described Revital as his producer, occasional co-host and the person who gives him the most feedback.
Her work connects several parts of IsraelTech: production, interviews, audience strategy and the ability to present Israeli technology to people outside its immediate professional circle.
Key Takeaways
- Revital grew up Jewish and Indian in Mumbai before moving to Israel at 25.
- She trained as a pharmacist but moved into dance, social media and video after deciding pharmacy did not suit her.
- Revital launched Moses in Israel in January 2021 to document life as an Indian Jew in Israel.
- Practical videos about food, prices and daily life helped her identify Indian students and researchers as an important audience.
- Interviews allow her to introduce expert perspectives without presenting herself as an authority on every subject.
- The experience of developing Moses in Israel prepared Revital for her production and creative work at IsraelTech.
- Revital wants Israelis to recognize India’s researchers, entrepreneurs and technology professionals.
- She believes Israel should maintain its Western relationships while giving more attention to India and other Eastern markets.
- English-language IsraelTech content can reach international audiences beyond the United States.
- IsraelTech combines editorial interviews with production services for technology companies, accelerators and events.
Watch Revital Moses on IsraelTech
Watch Revital Moses’ full conversation with Yoel Israel for more on growing up Jewish in India, creating Moses in Israel, producing IsraelTech and building stronger connections between India and Israel.
