Why Tesla Is More Than Just a Car in Israel: A Conversation With Captain Eli

Captain Eli got his name from the sea. He spent years as a skipper before discovering Elon Musk’s work, deciding it was the mission he wanted to be part of, and spending two years trying to land a job at Tesla Israel. He got it, stayed for about a year, and now does Hebrew localisation for X and Grok. He also sold Yoel Israel his first Tesla, which is how this conversation started.